Company Topics provides a powerful email newsletter creation and distribution system, centered around an intuitive WYSIWYG (What You See Is What You Get) drag-and-drop editor. This article details the functionalities of this module.
1. WYSIWYG Drag-and-Drop Editor #
Interface Components: #
- Toolbar with formatting options
- Side panel with content blocks
- Canvas area for design layout
Content Blocks: #
- Text blocks with rich formatting
- Image blocks with alt text and caption options
- Video embedding
- Button blocks for calls-to-action
- Social media icons
- Dividers and spacers
- HTML blocks for advanced users
Functionality: #
- Drag-and-drop placement of content blocks
- Resize and reorder blocks easily
- Undo/redo actions
- Copy and paste blocks
2. Template Management #
- Pre-designed templates for quick starts
- Save custom templates for reuse
- Template categories (e.g., announcements, newsletters, events)
- Responsive design previews for desktop and mobile
3. Design Customization #
- Color picker for brand consistency
- Font management with web-safe and custom font options
- Background image or color settings
- Header and footer customization
4. Dynamic Content #
- Personalization tokens (e.g., recipient name, department)
- Dynamic content blocks based on recipient attributes
- Countdown timers for events or deadlines
- RSS feed integration for auto-updating content
5. Image Management #
- Built-in image library
- Basic image editing (crop, resize, filters)
- Alt text management for accessibility
- Automatic image optimization for faster loading
6. Preview and Testing #
- Live preview mode
- Send test emails to individuals or groups
- Inbox rendering previews for popular email clients
- Spam score checking
7. Distribution Management #
- Schedule sends for optimal timing
- Recurring newsletter setup
- A/B testing for subject lines or content variations
- Integration with Target Groups for recipient selection
8. Analytics and Reporting #
- Open rates and click-through rates
- Link click tracking
- Engagement heat maps
- Unsubscribe tracking and management
9. Compliance Features #
- Built-in unsubscribe link management
- GDPR compliance tools
- Automated physical address inclusion
10. Collaboration Tools #
- Multi-user editing with role-based permissions
- Comments and annotation features
- Approval workflows for content review
11. Integration Capabilities #
- Merge content from other Company Topics modules
- API for programmatic newsletter creation
- Export designs to HTML for use in other systems
12. Mobile App Features #
- View sent newsletters
- Basic editing capabilities for quick updates
- Approval process management on-the-go
The Email Newsletter module in Company Topics combines ease of use with powerful features, enabling the creation of engaging, personalized, and effective email communications that align with your organization’s branding and communication strategy.
